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Updated June 2026
Characterised by or introducing new ideas, methods, or products. Describes something or someone that is creative, forward-thinking, and willing to depart from established patterns.
“The company's innovative approach to customer service has set new industry standards.”
/ɪnˈnɒ.və.tɪv/
in·no·va·tive
10-letter adjective ending in -IVE; contains three I's and three V's
Worth 16 points; the V provides good scoring opportunities
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