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Updated June 2026
Relating to the statistical characteristics of human populations, such as age, income, education, or ethnicity. Demographics help identify and analyse distinct segments of society.
“The marketing team studied demographic data to better understand their target audience.”
/ˌdɛm.əˈɡræf.ɪk/
de·mo·graph·ic
Contains two G's and the pattern DEMO. Watch for the -GRAPHIC ending common in descriptive terms.
Worth 21 points base value. The H (4 points), G (2 points), and P (3 points) offer good scoring.
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